Wednesday, October 19, 2016

But I Don't Have a Story!



Like any writer, I was asked, “How did you find your story. I don’t have any stories.” I think the last statement is false. Some years ago, I became a registered hypnotherapist and from a small office in a doctor’s building I saw clients for seven years. Visualization is helpful and powerful. I would often hear, “I can’t visualize.” “Really,” I would answer. “Ok, try this. Visualize an umbrella.” Go ahead.

Is it open or closed?

We all have stories. We are stories. Are the stories always exciting? Nope, but then, neither are all novels, no matter how hard the author tries to keep the tension alive. There is a flow to a life same as to a good novel. Lives are informed by choices. So are novels. What keeps folks from starting a story is just that, the beginning. Consider your life as a story. Your parents gave you the story prompt, you were born. Did you know the path the story would take then? Do you now know the end? Nope.

Sometimes the story prompt brings with it the whole cloth, beginning, middle, and end. I think that’s probably rare. More often, we get just the beginning. So how do I get the rest of the story? By writing it down. The act of writing is a command. If patient and persistent, it will open a creative door, a magical door, behind which are an infinity of choices and characters. In truth, one of my greatest pleasures as a writer is reading the story as it comes through me.


Years ago as a songwriter, I learned to appreciate the flow of creative ideation.  A melody would show up, making its presence known through my fingers onto the keys of the piano. Was I thinking, I’ll just push down on that note along with that one and that one and see what happens? No way. I couldn’t think that fast. I just played and let my subconscious do the walking. When a melody that pleased me showed up, I was grateful. I think gratitude is part of the formula. Expectation comes first, then patience, and then discrimination. Ah, there’s the rub.


How do I discriminate between a good idea, a fascinating character, and ones that fall into the mediocre club? You didn’t think this was going to be a free lunch did you? Read. Then read some more. People your unconscious with characters, with heroes, and heroines who echo your deepest desires. Once you’ve done that, and maybe you already have in a past life, then begin to write. Start with “What if…?.”

Patience. Might not get a story beginning on the first day. Maybe not on the fourth. But there is no way your subconscious will not bequeath to you an idea filled with enough energy to begin writing, if you don’t take no for an answer.

Nanowrimo, the acronym for national novel writing month, will begin in a week or so. My first novel, Return, The Sun God’s Heir trilogy, Book 1 will come out January 18th, 2017. Next week, I’ll tell how Nanowrimo jump started my writing and how it can do the same for you.

Monday, October 3, 2016

RE: Six Things Writers Can Learn From Harley-Davidson...

REPOST FROM : Sharon Ledwith 

Six Things Writers Can Learn from Harley-Davidson…
Harley-Davidson logo
Brand building. It’s the backbone of any company or person. It’s how consumers identify with you. Know you. Want you. Need you. What does this have to do with Harley-Davidson? Plenty.

Recently, hubby and I watched a three-part movie about how the Harley-Davidson company was born on the Discovery channel. Boy did I learn a lot about running a business and branding just by watching that movie! The story focused on three partners: William (Bill) Harley (the engineer/creator), Arthur Davidson (the salesman/marketer), and Walter Davidson (the risk-taker, promoter). Together, these entrepreneurs gave the world of motorcycling an experience that felt like ‘an explosion between your legs’. Bill Harley’s words, not mine! LOL!

Here are six things I learned from Harley-Davidson…

Create buzz. To build excitement and promote their product (think about this in terms of your book/books) Harley-Davidson sponsored a racing team named ‘The Wrecking Crew’ whose seat-in-their-pants racing style got the press the company needed to get on the map and stimulate sales. Okay, writers don’t need a Wrecking Crew. But what about a Street Team, or a legion of super fans waiting in the wings for your next book? Use your website, blog or email list to create the buzz your book(s) need to get them flying off the shelves.

1907 Harley-Davidson
Find your tribe. Arthur Davidson worked hard to generate sales. He started bike clubs, opened free beer tents at events to loyal customers, and had special offers/incentives to returning buyers. He was a trail-blazer of social media one hundred years before social media was even born. He engaged first, then sold. That’s what writers should be doing on social media—connect and engage with their target market first. If they trust you enough, they’ll ask about your book.

Look outside of the box. Always looking for ways to market his motorcycles, Arthur Davidson approached the U.S. Postal Service and convinced them to trade their bicycles for Harley-Davidsons. He followed through with the Fire and Police Departments and eventually won them over. When the three partners met with the military during WW1, Arthur suggested that they send mechanics (for FREE) to teach the soldiers how to fix their motorbikes in case they broke down while they were overseas. This strategy worked, and they shared the contract 50/50 with Indian Motorcycle, the number one motorcycle company at the time. BTW—Indian went bankrupt in 1953. Writers need to look outside the box too. There’s plenty of opportunity around, even if you have to offer your first book (or a short story) for free.

Focus on those little extras. Walter Davidson recognize the allure of the motorcycle look and culture, so he launched a campaign to sell Harley-Davidson accessories and clothing which remains a major part of the company’s success to this day. Writers can open a ‘store page’ on their website (you have a website, right?) and sell items that are connected to their books, like T-shirts, coffee mugs or water bottles imprinted with their book cover, or even jewelry.

Re-brand or face-lift when the unexpected happens. The stock market crash of 1929 hit Harley-Davidson hard. There was no disposable income, and barely any sales. Bill Harley decided to give his motorcycles a much needed face-lift during the Depression. He redesigned their block-letter logo, and added a stylized eagle. The company also started offering their motorbikes in an array of different color schemes too. So when book sales are down, this gives writers an opportunity to redesign their book covers, or pull books off the virtual shelves and re-edit them. After all, Harley-Davidson built their company on a quality product, so shouldn’t you?

Continue to develop. By the late 1930s, Bill Harley developed a new model that ended up being a breakthrough for the company. Sales soared with this bigger, badder, and more powerful machine. By the time WW2 began, Harley-Davidson had gained the respect of the military, and were asked to ship over 90,000 military-style motorbikes overseas to be used by the Allies. When the war ended, people returned to motorcycle riding with a deep respect and trust for the Harley-Davidson brand. So, while you may have one or more books out there for sale, it’s best to work on the next one, and continue to develop your brand and author platform. You never know. Your next book may be your ‘breakthrough’ book!

Is there a company out there that you’ve learned some tricks and techniques from to help build your writing career? How are you building your brand? Please leave a comment and share what you’ve learned. Cheers for reading my blog, I truly appreciate it! 


http://sharonledwith.blogspot.ca/